the taste test vol 1
State of the Five Address
Mr. TAKE FIVE is here with a little update on what we’ve been up to, which I’m calling the State of the Five. With TAKE FIVE becoming available in more and more stores, I had the pleasure of meeting some real tasters face-to-face to give them a chance to take a moment, enjoy some TAKE FIVE spiked seltzer, and give us their unfiltered opinions. We’ve filmed their reactions for our YouTube Channel, so you can get in on the fun and decide which flavor of our low carb / low cal hard seltzers you want to try first.
In the first tasting video from this past June, we set up our seven random tasters with one can of every TAKE FIVE fruit-flavored seltzer and stepped back to hear their thoughts. The tasters were excited for a little sugar-free alcohol, one even saying this is something he looks for as a fitness trainer. Our most energetic taster loved every single can more than the last, proclaiming “this is the flavor!” with each taste he took, which is exactly the enthusiasm we love. What was clear to see was that all our tasters loved the fact each TAKE FIVE seltzer was low calorie, sugar free, gluten free and 100%vegan and in the eyes of our samplers, TAKE FIVE’S Mango and Cherry seltzer flavors were both crowd pleasers that anyone could get behind, if you want some great seltzer with classic fruit taste. The strongest reactions, however, came when they tried the Lemon Lime and Cranberry Raspberry seltzer flavors.
While they had their detractors, these flavors sparked lively debates like any good art can and should. The unexpected flavor combinations for an alcoholic seltzer clearly left a mark. Those who loved the flavors fiercely defended them, and Lemon Lime even got one taster dancing. Another taster even said she liked the TAKE FIVE Lemon Lime Seltzer flavor so much she would wear it as a Halloween costume, so we’ll be following up come October to see if she kept her promise!
Cranberry Raspberry was also a huge hit, with many tasters taking pregnant pauses to drink a little more. All in all, our participants left the tasting excited to start their hot girl summer with the best tasting new hard seltzer in town. Check out the full video now to see more reactions, and learn which TAKE FIVE flavor was highest ranked by our amazing tasters.
In our second tasting video, I got to set up in Beer World in Pinebush NY, an amazing shop to buy hard seltzer or your drink of choice. I challenged some customers to guess the right TAKE FIVE flavor after a blind taste test for some great prizes. Most of these people really knew their hard seltzers, so I was handing out beanies, shirts and TAKE FIVE cases left and right. One unfortunate taster went zero for four when guessing the flavors and admitted that his failure was probably because of a mild case of COVID he has recovered from. As a consolation prize, I sent him off with a free TAKE FIVE case so he could have something to share with his friends now that he can see them again.
Some tasters wanted to try even more flavors after I handed out their free goodies, which I happily obliged with. One customer said she felt she could drink much more of this than other seltzers because it was much less sweet, and I was so happy TAKE FIVE addressed her pet peeve with other seltzer alcohol brands she’s tried. It was so great to meet so many interesting people who took time to try our hard seltzer and have fun with us!
These tasting videos have been so much fun, but they’re only the beginning of what we have planned here. The State of the Five couldn’t be better right now, and that’s thanks to those of you engaging with us. Keep your eyes glued to our Instagram and YouTube pages for lots of great new content coming soon. If there’s one thing I hope these videos do, that’s to remind you there’s always time to TAKE FIVE.